The Simple Mistake Most Businesses Make With Their Holiday Marketing Campaigns

The Simple Mistake Most Businesses Make With Their Holiday Marketing Campaigns

Most businesses only set their sights on Christmas as part of their Q4 strategy…

Which is a mistake. Why?

Well, while most businesses focus solely on Christmas between the months of October through to December…

The ‘smarter ones’ have marked out OTHER key holiday dates in the lead up and have already started capitalising…

If you don’t have these key dates marked out in your Q4 Marketing calendar, you could be missing out on MORE sales and NEW customers…

  • Halloween (31st Oct) the 4th LARGEST online sales holiday in the USA – with the UK, Australia and NZ all following the same trend…
  • Black Friday (23rd Nov) where the average online shopper spends a whopping $400…
  • Cyber Monday (26th Nov) 2018 was the BIGGEST sales day of the entire year with $6.59B in sales globally…
  • Free Shipping Day (16th Dec) where online stores promote a ‘final chance’ for customers to receive Christmas presents in time for the big day..!
  • Boxing Day Sales (26th Dec) The LARGEST retail day of the year in Australia…

So, if you’re relying for Christmas Day alone to sleigh (sorry, couldn’t help myself!) it this holiday season…

You could be missing out on some HUGE opportunities to maximise your sales, win new customers, and re-engage with old ones this holiday season.

Need some stocking-fillers for your marketing this holiday season?

Here are some simple ideas that will not only give you the edge over your competition but, also excite your customers and give them a reason to come back and shop again…

  1. Gift guides: This can influence people while they’re in thought process of buying gifts for their loved ones. Showcasing complete visuals and active discounts, can help get the sale across the line, as well as incentivise them to buy something for them self while they’re at it!
  2. Best Sellers: Go back in time to the same period last year… What was your best seller? What generated the highest profit margins? Use this as a starting point and to also influence your gift guide…
  3. Upsells On The Cart: When someone is at the checkout stage, this is the perfect time to present them with additional products! After all they’re in the mood to spend, so give them a reason to! Enhancing their experience on the cart page will also ensure there is minimal cart abandonments.
  4. Free Shipping Meter: Another great way to increase your average order value is to add a “Shipping Meter” to your checkout page letting customers how far away they are from access free shipping. This is a fantastic way to boost your average order value!
  5. Unique Holiday Offers: Giving away exclusive, special holiday offers using unique popups will help you attract new customers and capitalise on these key sale days.

Need help navigating these key dates, strategies and best practices for Q4 for your Online Retail business?

Speak to one of our Growth Marketing Strategists now and get a tailored plan of attack for the Holiday Season.

Or, if you’d like to see how these same strategies have helped some of our clients such as Culture Kings, Palmaira Sandals, Luxo Living and GeedUp Clothing hit 21x return on ad spend, check out some of our ecommerce case studies…

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