YouTube advertising can help expand your reach and transform your business. Discover why this form of advertising should be part of your marketing strategy.
Businesses are always looking for advertising strategies to help increase revenue. And advertising on social media platforms is one of the most popular.
But which platform is the most effective?
For video marketing, YouTube is where you want to be according to 78.8% of marketers. This video platform beats out the popular Facebook Ads, which only got 58.5% of the votes.
That’s not all, though.
There are 2 billion unique users for YouTube each month. It’s the second most preferred platform for watching videos next to Netflix. And it reaches a huge range of demographics.
The translation: YouTube isn’t just for targeting a young audience.
With so much potential, it seems a smart move to move to YouTube advertising for your next campaign. But you may still have some reservations.
Is it the right move for you?
Let’s examine some of the benefits of advertising on this video platform before you make your final decision…
You have a proven advertising strategy for a couple of social media platforms, but you want to expand. Check out why you should consider YouTube advertising for your next campaign:
Reason #1 – Diverse Audience Potential
Exposure is everything with advertising strategies and YouTube viewership is huge. There are nearly two billion YouTube account holders who pay the site monthly visits. But the number only tells a small part of the story.
There’s a very large group of unregistered users who also watch videos on YouTube. Both sets of users may watch several videos a day and that contributes to the five billion views on YouTube daily.
So, what does this mean for you?
You probably already have a certain demographic that you target with your social media ads. But imagine what would happen if you cast a wider net…
YouTube is one of the best ways to cast a bigger net and connect with consumers from all walks of life. Over 90% of them have discovered a product or brand through the platform. That’s good news for you if you were thinking of expanding your audience.
Reason #2 – Placement Targeting for Ads
Casting a wide net is a great way to test the waters and possibly gain more exposure. But if you wish to target the demographics that currently make up most of your customers, YouTube allows you to do that. This is true of all the major social media ad platforms.
You can make sure that you’re in front of the right people at the right time by using categories, topics, or keywords to target your audience. And the Placement Targeting feature lets you identify which pages you want your ads to show up.
As Hovig Evanian of SmartMoney Wealth Management can tell you, getting in front of the right people is everything. Since he started working with Growth Marketing Systems, he’s racked up exponential growth in lead generation.
The company’s seen an increase of approximately 300% in just a year of getting into the right places at the right time.
Reason #3 – Competitive Pricing
Video advertising is more expensive than other types of paid advertising, right?
Just like advertising on any other social media platform, you can set a daily budget. Another common feature is that you need to bid on ad placement.
For example, imagine that you set $10 per day to start for your advertising campaign. Like other platforms, you only pay if someone engages with your ad. The method of engagement depends on the type of ad used.
So, if you want to use a Call to Action on a display ad, you’d pay if someone clicked on that ad. Your bid goes toward the CPV or cost per view. The set amount is the most you’re willing to pay for each view.
Your budget is the maximum amount you want to spend per day. This keeps you in control of your ad expenses and limits the possibility of nasty surprises.
Reason #4 – Cost-Effective
When you think about video ads, you probably think it’s a big production that needs a big budget. You could go that route, but it’s not necessary.
YouTube has its own guide to help you through the steps of preparing a video ad. And you can do it all on a smartphone!
Think about the cost savings of preparing a compelling video ad on a device you already own. But that’s not where the savings end.
As mentioned, you only pay when users engage with your ads. However, that adds up quickly if you count the quick clicks on ads as engagement.
Even if someone accidentally clicks on an advertisement, you have to pay for it!
But with YouTube’s ad formats like TrueView, you only pay for sustained viewing of your ads. People who skip your ads don’t count towards your budget.
Reason #5 – Ad Success Analytics
There’s a tab in your YouTube account called Analytics that can give insight into the people who’ve watched your ads. Checking out this tab can help you figure out how your ads are doing and your best-performing ads.
For example, aside from learning who is watching, you can find out how long they watch the video. And where they lose interest and disengage.
You can also connect your Google Analytics account with your YouTube one for more information about your video data. If you want to know more about in-depth metrics like unique page views and bounce rate, this is a good feature to have.
Get Your Camera Ready!
YouTube advertising is a great way to reach a wider audience and try a new channel of advertising. And you don’t need a fancy film crew to do it!
Tap into the billions of YouTube users who may not know who you are and what you do. YouTube gives you an amazing number of format options for every situation. You can also fine-tune your campaigns until you hit the right resonance for optimal ROI.
Do you need a better solution to your advertising conundrum?
Growth Marketing can help.
We tailor our services according to your needs and not what’s worked for others. Contact us today and find out what we can do for you.