Google advertising is one of the most popular ways to market your brand. But the jargon may be a bit confusing. Check out the answers to some of the most common questions about advertising on this platform.
Most consumers use ads to make their final purchase decisions.
As many as 90% of users saw an ad and it influenced their buying decisions. 63% of those people saw an ad on Google and clicked on it. And many consumers find their ads online.
With 76% of the search engine market belonging to Google, it makes sense to advertise on it over any other competitor. But advertising is not as easy as it sounds.
Unless you’re a marketer, it may be difficult to wade through the wealth of information and options that advertising on Google offers. Maybe you’re holding off on making that final decision about using Google because some of that information is unclear.
If so, you’re in luck!
Here’s a quick look at the most common questions about Google advertising. Find answers to your most pressing questions so you can make an informed decision about using it for your business.
Common Questions About Google Advertising
Before you decide whether Google advertising is right for your company, you may need to clear up a few things. Here are answers to some basic questions you may wonder:
Question #1 – What Is the Difference Between Google Ads and Google AdWords?
You probably hear these terms a lot – sometimes interchangeably, too!
Is there a difference between Google Ads and Google AdWords?
The short answer is no. They are the same thing.
The reason for the confusion is because Google called its advertising service AdWords when it first came out. However, in 2018 the company rebranded it to the simplified version of Google Ads.
The service still works the same way, though.
You pay for advertisements to appear in the search engine results page for certain keywords. So, if someone typed in a search for “dog walkers” they’ll see the results page. But the top results may be paid advertisements for dog walkers in their area. If any, they’re clearly marked as ads.
Question #2 – Is Google Ads Pricing Worth It?
Google Ads works on the PPC or pay-per-click model that other online platforms use. Also like other platforms, you don’t automatically get the placement you prefer just because you pay a fee.
In the case of Google, marketers make bids on the keyword that they want. As you may suspect, the word “bid” isn’t an accident. You’re competing against others who also want to appear with that keyword.
The bid is the maximum amount you’re willing to pay for the ad.
It works like this:
If you set a maximum bid for $6 and Google says that the cost per click is $3, you get that ad placement. But if Google says that it’s more than $6 you don’t get the placement.
As an alternative, you can set a maximum daily budget instead of a maximum bid. Doing this may help increase your chances of appearing in the placement you want. It can also help give you an idea about how much you should budget for your campaigns.
Google recommends a daily budget of between $10 and $50 for an Ads campaign. But the actual amount spent depends on you and your industry.
Whether or not the pricing is worth it depends on you and your goals. According to statistics, 63% of Google users click on their ads so the chances are relatively good that they’d click on yours, too.
Question #3 – What Is the Difference Between Google Advertising and Google AdWords Express?
One of the main differences between Google Ads and AdWords Express is the level of campaign management allowed. A classic Ads campaign lets you make adjustments over the course of a campaign. That includes changing keywords or optimising your per-click budget.
On the other hand, Express is entirely automated. As soon as you launch a campaign, Google takes care of the rest, including optimisation. While it’s tempting to let Google handle all the little details, you do give up a lot of control as a compromise.
Question #4 – What Is Google AdWords Management?
Generally speaking, Google has two methods of ad management: automated or yourself. The automated version optimises ads for views and clicks. If you’re looking for conversions, you may need to take care of maintenance yourself.
But what if you don’t have the time to nurture a Google Ads campaign?
You could always hire a team of professionals to take care of it for you. Management service companies take care of a variety of campaign-related things like:
Ad text creation
Landing page optimisation
Conversion and call tracking
PPC monitoring and cost management
That’s a lot to keep track of and only a partial list of details you need to manage for campaigns.
The decision to hire someone to manage campaigns for you depends on your individual situation. There are a variety of companies that are happy to hire someone to take care of campaigns so they can focus on other parts of their business.
Brett McFall of Fast Client Formula had a problem with leads. He wanted more traffic to his website, but he didn’t know how to do it. So, he turned to Growth Marketing for a solution. Not only did they take charge of lead generation, but they also provided the security and stability he needed to focus on his business.
Hiring a Google Ads management service isn’t necessary to optimise your campaigns. But it can certainly help. Especially if the management team can adjust their services to fit your needs.
Ready, Set, Google Ads!
Google advertising is one of the most effective ways to get people to find out about you and engage. But it’s also one of the most confusing platforms to understand. And the many options may be too confusing for anyone who isn’t in the online marketing industry.
However, there’s no denying the results of advertising on Google. Google Ads boast an impressive 8:1 return of investment with as high as 75% conversion from ads alone.
Just remember that it does take a bit of time to manage campaigns and optimise results. If you believe your business can benefit from advertising with Google but don’t have the time, you can always get expert help.
Google Ads isn’t the only platform that can help grow your business and generate leads. If you want to know more about your options, Growth Marketing can help. Our team specialises in creating solutions as unique as your needs.
Contact us today for a free consultation and more information.