If you’ve been wanting to grow your business, social media advertising is the way to do it.
Is social media advertising the right step for you?
If you want to see your numbers increase exponentially, social media advertising may be the next logical step. Business owners Gemma and Jenny realised this when they were searching for growth solutions:
Gemma and Jenny founded Palmaira Sandals Australia in 2014. This online retailer came across a Facebook ad for Growth Marketing Systems and thought they were a good fit to help with growth.
Since working with Growth Marketing Systems, they’ve seen an ROI of over 21 times their initial investment. They saw a growth in their following on Instagram and on Facebook.
You may wonder if having that social media presence is a big deal…
It absolutely is!
Most of the world is on social media, with 97% having used social media in the past 30 days. And it’s growing.
As much as 52% of online brand discovery happens because of social feeds. But if you’re not on those feeds, you’re missing out.
If you’re still not convinced, let’s break social media advertising down to the basics. Learn why social media advertising is a must in the digital age.
You may have the best content in the world, but unfortunately, it won’t matter if nobody sees it. Relying on Google’s search results won’t yield the necessary views to grow your business. And organic growth on social media just isn’t happening anymore.
Approximately half of all content gets “0” shares on social media. If you’re lucky, you may fall into the less than 0.1% of content that’s gotten shared more than 1,000 times. But who wants to take that kind of chance?
Social Media Advertising vs. Social Media Marketing – Why You Need Both
Social media marketing is the unpaid methods of finding new customers. When somebody likes a social media post or shares it, it’s a form of social media marketing. This method is probably already part of your overall marketing strategy.
Social media advertising, however, is a little different. Paid advertising includes native ads and activities as well as banner ads to help promote campaigns and boost posts.
Ideally, you’ll use both social media marketing and social media advertising to grow your business. Unpaid marketing helps you foster relationships with your community, but it takes time to cultivate.
In the meantime, social media advertising puts you in front of people right now.
Both of these strategies can help you generate sales and leads, but it’s social media advertising that can deliver more immediate results. When you use the power of both you can optimise your results instead of hoping for them.
Peter Kaleski of Smart Money Wealth Management discovered social media advertising firsthand. Smart Money Wealth provides education and personalised advice on wealth management and wealth-building.
They needed to get the word out there about their small educational workshops. So, they approached Growth Marketing for their social media advertising needs.
The targeted advertising campaign generated between 50 to 100 workshop registrations. And these registrations were consistent every month for the past 12 months.
For Peter, though, it wasn’t just about results. He liked the open communication he had with his advertising team and that they were always available to answer his questions.
So, what’s stopping you from taking that leap into paid advertising?
Social Media Advertising Costs
You want to increase your business’ revenue and not to see more money go out the door. But advertising is a necessary cost for doing business. If you think social media advertising costs more than traditional methods, think again.
Social media advertising costs gets a bad reputation, but the stats speak for themselves.
According to LinkedIn, if you have a direct mail advertising campaign, you may spend around $57 to reach 1000 people. However, to reach the same audience on social media it’s under $3 per person.
And social media advertising reaches more people.
Around 27% of internet users reported that they found new products through paid ads. That’s probably because they’re spending more time on social media than ever before. Just last year alone, people spent one out of every three hours on social platforms while on the internet.
Social Media Advertising Statistics
Did you know that according to social media advertising statistics, spending in this sector will grow by 20%? Savvy business owners know that if they want to get in front of a targeted audience, using social media is the way to do it.
According to social media advertising statistics:
- over 1 billion active users
- ads reach 928.5 million people
- 92% of users clicked on a website or made a purchase after seeing a business on Instagram
- 2.5 billion users
- 1.95 billion possible users reached by ads
- generated interest in 58% of people in the U.S. after seeing a brand in Facebook Stories
- 335 million users
- 75% of users “very interested” in new products
- fastest international growth at 35% compared to 8% in the U.S.
- 675 million users
- used by 97% of B2B marketers for content marketing
- social media advertising costs 28% lower per lead than Google AdWords
The only way to generate more sales and more leads is to get in front of more people. Social media advertising can make that happen with a targeted audience.
Utilise the Power of Social Media Advertising for Exponential Growth
Social media advertising costs may have held you back from delving into this sector of advertising in the past. But according to social media advertising statistics, to stay ahead of the curve you need to get in front of more people. And those people use social media platforms now more than ever before.
Social media advertising statistics point towards these platforms for exposure. Especially because more than half of new online discovery happens online. This can open doors for many companies and entice new customers to their brand.
Are you ready to learn more about your social media advertising options? Growth Marketing Systems can help. Click here for a free consultation and more information.