Our Top 6 Facebook Messenger Marketing Tips
You may have Facebook Ads as part of your marketing strategy. But there’s one application that’s massively overlooked. Take a look at how the Messenger feature can entice new visitors.
It’s no secret that Facebook is a popular app. Over 2 billion users use this social media platform each month. And just over 1 billion are on the Messenger app.
With that many users, it’s a gold mine for marketing. If you know how to use it correctly.
Messenger apps are a popular way to keep in contact, one-on-one, with the world around you. However, many businesses miss this marketing opportunity.
It’s no secret that people prefer to do business with companies that are available via Messenger. So why not take it one step further? Make Facebook Messenger work for you and reach a wider audience.
Marketing Strategies Using Facebook Messenger
How can Facebook Messenger boost your marketing campaigns? Take a look at 6 strategies using this popular app:
1. Content Delivery
How do you deliver content? If it’s by email, you’re not alone. That’s how most businesses do it.
But there may be a better alternative.
Provide an option for subscribers to receive content on Facebook Messenger. You may find that the open and click rates are higher than using emails alone.
Furthermore, there are some free services that create a chatbot for you. That means that you don’t have to worry about the code for your content.
Your subscribers receive an email to opt in if they choose to receive content over Facebook Messenger. They can also manage or change their subscriptions easily through the app.
2. Help Followers Find Content
Do you have many different types of articles? Facebook Messenger could help your followers find exactly what they want.
It isn’t exactly new technology. The Food Network, Whole Foods Market, and TechCrunch all use chatbots on Messenger. Their main focus is finding content your followers want to read.
Using Messenger in this way helps on two fronts:
- delivers personalised content to a target audience
If you do decide to go this route, there are a few things to keep in mind:
First, the chatbot is an extension of content marketing. You can use some of your content to direct users to your website. But selling shouldn’t be your first objective.
Next, make sure your website is mobile-responsive. If you’re directing users using Messenger, you want to make sure they can access the site on their phone.
Also, try to include a browsing menu. Users want to find specific content. Even if they don’t know it yet. Give them a way to find what they’re interested in.
3. Participant Engagement During Events
Do you have a webinar coming up? Using Facebook Messenger is a great way to remind people who’ve signed up.
Some examples include:
- additional information
- links to previews
- itineraries or speaker schedules
You can also use Facebook Messenger to gather feedback after an event. It’s a great way to gauge the event’s success or what you may want to do differently.
In addition, real-time updates even allow you to engage directly with users during events like webinars. It may be convenient to offer your users this option. Especially those who want to attend an event but can’t get to a computer.
4. Generate Quality Sales Leads
Not too many businesses are using Facebook Messenger as a marketing channel. And this can be to your benefit.
You see, using Messenger may grab people’s attention. They’re so used to receiving marketing materials via email. But seeing them on Messenger is still relatively new and novel.
Once you get people’s attention, you may be able to generate some high-quality sales leads.
One innovative marketing agency incorporated chatbots to engage its Facebook subscribers. They had an overwhelmingly positive response to this new way of marketing. And generated 50 more sales per month within a few months of using it.
It may also help reduce your company’s cost per lead. However, the actual cost may vary depending on how much you budget for the bots.
5. Re-Engage Customers
Facebook Messenger ads are another way to engage or re-engage customers. There are two Facebook ad types available on messenger.
The first one is a click-to Messenger ad that redirects users to your news feed. However, the second type is the one you want for initiating conversations.
Sponsored Messenger ads let you send messages to anyone who previously messaged your Facebook page. You can use this type of ad in a variety of ways like:
- re-engage potential customers who didn’t opt in on your website
- anyone who asked questions previously
- send relevant content and offers
You can start targeted ad campaigns to entice potential leads back to your website. Or increase your website traffic and gather more potential leads.
6. Deliver Responsive Customer Support
Timely customer support is important to any business. Everyone wants the option to speak to customer service using a messaging app. And they expect results just as quickly.
However, just as you’re likely to attract customers with quick customer support, the opposite is also true. You can lose customers if they don’t receive a response fast enough.
So, one avenue you can take is adding Facebook customer support options to your business. All it takes to add this feature is a few quick option changes on your Facebook settings page.
Setting this up will enable a “Message” icon to go live on your Facebook page. This allows users to initiate conversations directly through Facebook Messenger.
Facebook works hard to ensure that businesses have viable tools for marketing to users. More and more companies are adding messaging to their features. So it’s just a matter of time before Facebook Messenger becomes as commonplace as Facebook Ads.
But until then, you can take advantage of the novelty. Use Facebook Ads and Messenger together for a potent punch of marketing that very few people use right now. And give the people in your sales funnel what they want.
Users want to see their favourite brands on their social media app. They also want to be able to access you or your content with Messenger.
Emails may still be around as a viable marketing channel. But times are changing. So maybe it’s time to test out some of these strategies and reap the rewards of a new way of marketing.
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