Three Things You Need to Know About Instagram Ads for Superior Performance

Tap into a market that’s 1 billion people strong. Discover how Instagram ads can help your business grow and prosper.

 

The lifeblood of any business is its growth potential. And the right advertising methods can generate stable and consistent leads every month.

Brett McFall of Fast Client Formula knows how the right advertising can make a difference. Brett knew he had a problem with website traffic – it wasn’t consistent. And that inconsistency could threaten the sustainability of his business.

When he found Growth Marketing, he knew he was in the right place. He gave them the website and told them he needed more leads. Growth Marketing took all his information and worked on increasing website traffic.

And Brett got to focus on what he was really good at – his business. He didn’t have to worry about babysitting numbers and metrics because he was confident in the ad strategies implemented.

So, how can you get to where Brett is?

Social media advertising is one of the leading ways to expand your audience and generate more leads. And one of the best ways to pique interest is to focus on Instagram ads.

Instagram has over 1 billion users who log in every month, half of them daily. They spend an average of 27 minutes each time they check the platform.

And what do they do during that time?

Approximately 200 million Instagram users are looking at business profiles. This is good news for you. You want them to look at your business profile because 62% of users say interest increased after seeing a product or company in Stories.

What makes Instagram ads so special?

They cater to a unique audience who have equally unique expectations. Keep reading to find out if Instagram ads are right for your business.

 


Three Details You Need to Know About Instagram Ads

 

Instagram is all about social proof. So, from a marketing standpoint, it’s an advertising dream if you can get ‘Gramer attention.

Before you dive into Instagram advertising, here are a few details you should know about this platform:

 

#1 – Instagram Ad Types

Like other social platforms, you can choose the type of Instagram advertising featured on your business profile.

Instagram ads have the following types available:

Stories

You can create Instagram ads that target a specific audience and choose how often they see it with Stories. Stories have a time limit, though. They expire after 24 hours of posting.

That’s not necessarily a bad thing!

Stories ads are perfect for sharing promotions and limited-time offers.

Photo

Create Instagram ads using compelling photos with this type of advertisement. You don’t necessarily need to feature physical products. Insightful images that represent your services can also grab user attention.

For example, Gemma and Jenny have an online retail store called Palmaira Sandals Australia. They have products that they can feature in a Photo ad.

But what about business owners that offer services?

It can work the same way…

Anthony Mullane is the co-founder and director of CUB. CUB is a members-only club that connects Sydney’s top entrepreneurs and business leaders. They’ve used Growth Marketing for the past two years and consider it a cornerstone to their growth strategy.

Growth Marketing delivers leads to CUB every single month. Can they use Photo ads even though they offer a service?

Absolutely!

They say a picture speaks a thousand words, so they would just need to post the right images to capture their campaign.

Video

Instagram users love videos. So, creating an Instagram advertising campaign with videos is the perfect way to garner attention.

How-to videos are the most popular video content. It’s followed closely by posts, behind-the-scenes, and interviews. This could be a great option for service-orientated businesses who want to showcase events.

Carousel

This ad type involves all the previous mentioned ads in one convenient campaign. It lets users swipe through a collection of videos or images with a call-to-action button that leads them to your website.

This is an option to consider if you want to highlight multiple products or events or want to share a multi-part story. Multiple day leadership camps may be a great focus for these Instagram ads.

Collection

Finally, you can create Instagram ads that allow users to buy directly from the ad. This is a relatively new ad type introduced in 2018. It combines elements of videos, photos, and direct-response marketing in one campaign.

 

#2 – Picking the Right Ad Type

Picking the right Instagram advertising element depends on different factors. One of the most important to consider is your goal.

For example, if you want to increase brand awareness, Stories and Photos may be the way to go. Collections may not work in your favour, though, since it focuses on direct sales.

If you want to showcase multiple products, Carousel Instagram ads may be a good option. You can show off a variety of events or products with captivating images to elicit user interest.

 

 

#3 – Linking to Facebook

It’s important to note that you can create Instagram ads that run simultaneously on Facebook. Doing this lets you harness the power of two of the most popular social media platforms around.

Use the Facebook Ad Manager to link your Instagram account to your Facebook profile. This option may be especially useful if you already run successful ad campaigns on Facebook. It makes campaign cohesiveness available with a few extra steps.

Of course, you don’t need a Facebook Business Profile to create Instagram ads. Uploading content directly to Instagram works just as well and is just as powerful.

Get Discovered with Instagram Advertising

 

Instagram ads are a great way to gain a new audience and new leads for your business. An impressive 83% of users use the platform to discover new services and products. 81% use Instagram to research services and products and 80% use it to make their final buying decision.

It’s an ideal fit for e-commerce businesses because most of the sales funnel occurs online. Instagram advertising also makes it easier to reach new audiences and work with influencers.

Just remember that success on Instagram is all about engagement.

Users want to know who you are and what your business is about. If you can entice them to your profile you may have a follower for life.

Are you ready to dive into Instagram advertising? We’d like to help with that.

Contact Growth Marketing for a free consultation and to find out more information about social media advertising.