Question #3 – What Is the Difference Between Google Advertising and Google AdWords Express?
One of the main differences between Google Ads and AdWords Express is the level of campaign management allowed. A classic Ads campaign lets you make adjustments over the course of a campaign. That includes changing keywords or optimising your per-click budget.
On the other hand, Express is entirely automated. As soon as you launch a campaign, Google takes care of the rest, including optimisation. While it’s tempting to let Google handle all the little details, you do give up a lot of control as a compromise.
Question #4 – What Is Google AdWords Management?
Generally speaking, Google has two methods of ad management: automated or yourself. The automated version optimises ads for views and clicks. If you’re looking for conversions, you may need to take care of maintenance yourself.
But what if you don’t have the time to nurture a Google Ads campaign?
You could always hire a team of professionals to take care of it for you. Management service companies take care of a variety of campaign-related things like:
- Ad text creation
- Keywords selection
- Landing page optimisation
- Conversion and call tracking
- PPC monitoring and cost management
That’s a lot to keep track of and only a partial list of details you need to manage for campaigns.
The decision to hire someone to manage campaigns for you depends on your individual situation. There are a variety of companies that are happy to hire someone to take care of campaigns so they can focus on other parts of their business.
Brett McFall of Fast Client Formula had a problem with leads. He wanted more traffic to his website, but he didn’t know how to do it. So, he turned to Growth Marketing for a solution. Not only did they take charge of lead generation, but they also provided the security and stability he needed to focus on his business.
Hiring a Google Ads management service isn’t necessary to optimise your campaigns. But it can certainly help. Especially if the management team can adjust their services to fit your needs.
Ready, Set, Google Ads!
Google advertising is one of the most effective ways to get people to find out about you and engage. But it’s also one of the most confusing platforms to understand. And the many options may be too confusing for anyone who isn’t in the online marketing industry.
However, there’s no denying the results of advertising on Google. Google Ads boast an impressive 8:1 return of investment with as high as 75% conversion from ads alone.
Just remember that it does take a bit of time to manage campaigns and optimise results. If you believe your business can benefit from advertising with Google but don’t have the time, you can always get expert help.
Google Ads isn’t the only platform that can help grow your business and generate leads. If you want to know more about your options, Growth Marketing can help. Our team specialises in creating solutions as unique as your needs.
Contact us today for a free consultation and more information.