Facebook Advertising Strategies
Having a Facebook ad is only a piece of the puzzle. To make it all work, you need a Facebook advertising strategy that fits your business’ needs. Check out some strategies that utilise Facebook’s benefits to its fullest:
Facebook Advertising Strategy #1 – Direct Sales
Driving direct sales through Facebook ads is a great strategy if you already have some brand recognition. It also helps to have a good product with a relatively low price point.
One of the most effective ways to make this work is to target people who already considered buying from you. This can happen in many ways like:
- Targeted offers
- Product recommendations
- Reminders to complete a purchase
You can use this technique for a product or a service. Just remember that it works best if your audience already knows who you are.
Facebook Advertising Strategy #2 – Drive People to Offline Events
Expand your horizons and think beyond online storefronts.
Sure, the general Facebook advertising strategy works towards driving online store traffic and sales. But you can also promote offline buying or even offline events.
If you use an engagement objective, you can increase your event responses or traffic objectives to sell more tickets to the event.
Remember the story about PushPeak?
PushPeak founder Sasha used social media advertising to do exactly that. And the response was tremendous!
Just remember that you can track offline conversions through Facebook, too. Tracking these offline conversions can help you determine which ads are the most effective. You can also use this information to build customs audiences to further target them with ads in the future.
Facebook Advertising Strategy #3 – Convert Content Into Video
Do you have a couple of pieces of proven content?
If you have some content that you’re particularly proud of, you can turn it into a short video.
Approximately 75% to 90% of effective advertising performance is courtesy of images on Facebook. With over 8 billion daily views on average, that’s a lot of possible exposure for a company.
Before you rush to turn your key content into a video, remember that short text and images are essential. You get an increased view time of 12% on average for captioned video ads, as most users watch those videos with the sound off.